
About 13% of the UK population move each year and Royal Mail changes about 500,000 postcodes a year, so address databases need to be constantly updated. Even if you have the new address information, trying to manually update a large address database is a time consuming and laborious task, which is prone to keying errors.
Many customers (and all prospects) won't tell you they've moved or that their post code has changed, so how do you keep your address database updated?
Data Creative can help. We can correct postcodes, supply new addresses for many people that have moved using the movers (NCOA) database. In addition 'gone aways' and the deceased can be highlighted to ensure they aren't mailed.