.

Salutations

Reason for Salutation Creation: Often address data is provided with the majority of the name data OK but some Titles, Forenames or Surnames are missing. The salutation creation module intelligently reviews the data available and creates the most appropriate salutation from the data available.
Formal and Informal Salutation We can create formal and informal salutations using data provided with separate Title, Forename, Surname and Suffix fields or after Name Parsing. To format the names in a standard manner, you may want to have the names further processed with First Letter Capitalisation.
Example 1 - Formal Salutation Creation: The example below show the results of Formal Salutation processing for a variety of names supplied. If insufficient data for a formal salutation is available an informal salutation is created. If there is insufficient data for an informal or an informal salutation then a default salutation, set by the client, is used. In this example, the default salutation has been set as "Sir / Madam".
Source Data Processing Required Salutation Created
Title Forename Surname   Before Processing After Processing
Mr John McCoy Formal Salutation Dear Mr McCoy Dear Mr McCoy
  John McCoy Formal Salutation Dear McCoy Dear John
Mr   McCoy Formal Salutation Dear Mr McCoy Dear Mr McCoy
Mr J McCoy Formal Salutation Dear Mr McCoy Dear Mr McCoy
  J McCoy Formal Salutation Dear McCoy Dear Sir/Madam
    McCoy Formal Salutation Dear McCoy Dear Sir/Madam
Mr     Formal Salutation Dear Mr Dear Sir/Madam
      Formal Salutation Dear Dear Sir/Madam
Example 2 - Informal Salutation Creation:
The example below show the results of Informal Salutation processing for a variety of names supplied. If insufficient data for an informal salutation is available, than a formal salutation is created. If there is insufficient data for an informal or a formal salutation, then a default salutation, set by the client, is used. In this example, the default salutation has been set as 'Colleague'.
Source Data Processing Required Salutation Created
Title Forename Surname   Before Processing After Processing
Mr John McCoy Formal Salutation Dear John Dear John
  John McCoy Formal Salutation Dear John Dear John
Mr   McCoy Formal Salutation Dear Dear Mr McCoy
Mr J McCoy Formal Salutation Dear J Dear Mr McCoy
  J McCoy Formal Salutation Dear J Dear Colleague
    McCoy Formal Salutation Dear Dear Colleague
Mr     Formal Salutation Dear Dear Colleague
      Formal Salutation Dear Dear Colleague